Performance marketing for foodtech
Paid media, creative and measurement for food delivery and meal subscription businesses. We connect campaign decisions to orders, acquisition costs and payback.
Trades AISelected clients, across industries
Built for teams with the potential to invest $100k+ a month in paid media.
Who we work with
Connect acquisition to completed orders, delivery areas, availability and repeat purchases.
Sushi delivery case studyAssess the cost of a new customer alongside basket value, variable costs and subsequent orders.
Look beyond the first paid delivery: further deliveries, cancellations and acquisition payback.
Meal delivery case studyOur approach
We propose a shared view of acquisition costs, completed orders and repeat purchases. Together, we define which costs to include and how much data is needed to make a decision.
Paid media
Website or app
First completed order
Repeat purchases
Acquisition paybackThe agreed acquisition costs divided by new customers with a first completed order. Media-only and full acquisition costs are tracked separately.
The share of new customers who place another completed order within an agreed period. Compare groups with the same observation time.
Revenue after discounts and refunds, less agreed variable costs, including relevant food and delivery costs.
When a customer group's cumulative order contribution covers its acquisition costs. This does not measure total company profit.
One working cycle
Review campaign spend, orders, customer data and the business constraints that shape growth.
Use available reviews, support conversations and customer research to identify reasons to buy, objections and offers worth testing.
Produce static and video creative, adapt it to placements and test messages within the agreed scope.
Review acquisition and sales results, adjust budget allocation and set the next round of tests.
Case studies
Ad spend
2×
scaled across 15 cities
500–600%+
ROAS target, met in most months Attributed revenue ÷ ad spend, not profit.
PLN 35
Cost per sale, KPI met Across new, engaged and returning audiences; not new-customer CAC.
5%
Website visit to payment Website visit to payment; not lead-to-sale conversion.
3×
ad spend
ROAS maintained Attributed revenue ÷ ad spend, not profit.
300%
while scaling ad spend
Web analytics and sales-team feedback guided budget allocation towards enquiries that became paying customers.
Source: client project summaries and owner-provided updates. ROAS = attributed revenue ÷ ad spend.
Selected projects across other industries.
Meta · Facebook
Reported ROAS
Expert-led creative and sales-team feedback supported a workshop-to-consulting funnel.
Meta · TikTok · YouTube
Customer payments
A live mini-course funnel generated these payments on $96,985 in ad spend.
Meta · Facebook
Reported ROAS
One year of campaigns for English-speaking audiences in the US, Canada and north-western Europe.
Reported project figures. ROAS is attributed revenue divided by ad spend, not profit. Measurement periods for consulting and marketplace training, and attribution methods, were not specified.
Founder of MetaPR
Your first conversation is with Philipp. In 15–20 minutes, we’ll take a focused look at your project, uncover what’s holding back growth and identify where to go next.
Translated excerpts from client messages.
“Return reached almost 600%, and you overwhelmed their sales team. They didn’t think even 200 registrations a day was possible.”
“We’re doubling the budget and increasing spend across the funnels that are working.”
“You brought me great leads for Dubai. We’re working with them, and some are close to closing. We’ve reduced traffic for now because our brokers are overloaded.”
Launch stages & timing
We agree the launch timeline after reviewing your scope, access and approval requirements.
Tell us about your business and growth goals. We discuss the brief, review the fit and agree what to explore next.
Review account access, tracking and the purchase journey. Agree reporting, responsibilities and any technical work needed before launch.
Review your audience, competitors and funnel. Build testable ideas, then prepare ad messages, visuals and video within the agreed scope.
Launch the agreed creative and audience tests within a defined budget. Check delivery and gather data for the next decision.
Connect campaign data with completed orders or sales-team feedback. Assess acquisition costs, lead quality and what needs to change.
Expand promising campaigns when the evidence supports it. Monitor acquisition costs and business capacity while continuing to test.
Before we start
Scope and fees depend on your growth challenge, budget and available data. Media spend and agency fees are agreed separately.
We focus on established foodtech businesses with real sales, a working purchase journey and a goal to scale paid acquisition. Our ideal fit has the potential to invest $100k+ a month in paid media and can share the data needed to evaluate results.
Current spend is one part of the conversation. We also consider your business model, growth potential and available data. A lower current budget does not automatically rule out a fit.
We start by reviewing the purchase journey and available order data. For an app, we first assess event tracking and any integration work required. The two case studies on this page cover website and lead-based sales journeys.
Campaign spend, orders, customer identifiers that distinguish new and returning buyers, cancellations, refunds, repeat purchases and agreed variable costs. Access and data handling are defined before work begins.
Repeat orders help us evaluate acquisition quality. Return-customer campaigns can be included in the agreed scope. Product experience, fulfilment and customer communications also depend on your team.
After agreeing the scope, responsibilities and measurement approach. Media spend is separate from agency fees. If a variable fee is included, its calculation and conditions are defined in the agreement.
Once there is enough data over an agreed purchase cycle. Early campaign signals and confirmed acquisition payback require different observation periods; timing is set for the project.
Bring your acquisition challenge. Let’s identify what to test across paid media, creative and your purchase journey.
You’ll speak with Philipp Yandovski, founder of MetaPR.A 15–20 minute discovery call to understand your project, pinpoint key bottlenecks and explore growth opportunities.
